My Work
A selection of commercial projects and independently produced films. Each project brings its own challenges and creative opportunities, from developing the initial concept to bringing everything together in the final edit.
Cinematic Automotive Film
BMW M3 Competition
An independently produced automotive commercial exploring the design, performance, and character of the BMW M3 Competition. Created as a personal project, this film was an opportunity to approach a vehicle with the same creative attention and production quality I'd bring to a commercial campaign.
The Idea
The goal was simple: create a cinematic film that captures what makes the M3 Competition exciting. Rather than focusing on specifications or features, I wanted to highlight the car's character through its design, movement, and sound.
The Production
The film combines carefully composed detail shots with dynamic driving footage to showcase the car from different perspectives. Lighting, camera movement, editing, and sound design all played a role in creating the finished piece.
The Final Film
The result is a short cinematic automotive film designed to feel like a commercial rather than a traditional vehicle showcase. It demonstrates how thoughtful cinematography and editing can bring a vehicle's personality to life.
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Event Promo Campaign
Boosted Meets
A multi-video promotional campaign created for Boosted Meets, an automotive event organization bringing car enthusiasts together through vehicle showcases, vendors, and community events.
The project focused on creating short-form videos to build awareness and encourage attendance at an upcoming event through social media and digital advertising.
The Idea
Boosted Meets needed promotional content leading up to an upcoming automotive event. The goal was to generate excitement, showcase the automotive community, and give potential attendees a reason to come out and experience the event for themselves.
The Production
Rather than producing one traditional event commercial, the campaign was built around multiple short-form videos. Each piece approached the event from a different angle, combining automotive cinematography, personality, and creative editing to keep the promotional content varied and engaging.
Deliverables
The campaign included five vertical videos created for social media and digital promotion. Each video was designed to work independently while contributing to the larger goal of promoting the event and connecting with local automotive enthusiasts.
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Cinematic Boxing Film
Greatness is Forged
An independently produced boxing commercial exploring the discipline, determination, and hard work behind athletic progress.
Created as a concept advertisement, the film uses cinematic visuals, lighting, and editing to tell a story centered on the mindset of an athlete and the work that happens when no one is watching.
*Independent concept commercial. Not commissioned by or affiliated with Nike.
The Idea
Greatness isn't something that happens overnight. It's built through repetition, discipline, and the decision to keep showing up. That idea became the foundation for a short boxing film focused on the effort behind athletic achievement.
The Production
This project was filmed with just me and a single talent in a 2 car garage. Working with a small setup, I focused on using lighting, composition, and camera movement to create a dramatic atmosphere.
It's a good example of how thoughtful planning and creative execution can produce compelling visuals without a large production crew.
The Final Film
The finished commercial brings together cinematography, sound design, and editing to create a short film about perseverance and determination.